When you first started your business, you might have had a different vision for it than you do now. This is not uncommon—businesses often evolve over time and change certain elements of their identity, including their name, logo design or even their product or service offerings.
The rebranding process may be essential to moving toward your new vision, but it must be approached carefully and thoughtfully if you don’t want to alienate your existing customers. To help, a panel of Forbes Communications Council members, below, discuss six important elements you’ll want to get right for a successful rebrand. Here’s what they said: