Podcasts And Livestreams: 15 Ways You Build Your Brand Without Being Promotional

If you want to attract and retain customers, you’ll have to offer them something valuable. For instance, easily digestible content like podcasts and livestreams are great ways to raise awareness about your brand. However, you don’t want to be too salesy or promotional—otherwise, you risk turning consumers off to your company altogether.
If you want to start experimenting with these different types of marketing channels, you should make sure you’re following best brand practices. To help, a panel of Forbes Business Council members shared the most effective ways to use podcasts, livestreams and similar media.
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Brian Chew, the managing partner of OC Wills & Trust Attorneys, has extensive experience in the areas of estate planning, asset protection planning, business succession planning, long-term care planning, and veterans’ benefits. By devoting his practice to estate planning matters, he has founded a firm that strives to provide exceptional service to their clients by working closely with individuals and their families to create comprehensive and customized estate plans. For the past twenty five years, Brian has served thousands of clients in the matters of estate planning, wills and trusts. If you have any questions about this article, you can reach Brian Chew here.