Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand’s message is bombarded with so many competing images and words that a writer needs to develop killer copy that will remain in the reader’s mind for a long time.
The mark of a good brand writer is one who can craft killer copy that the audience will be quoting years from the day the ad comes out. To help, 13 members of Forbes Communications Council take a look at the crucial techniques that brand authors can leverage to develop catchier, more memorable writing that the audience won’t forget.