Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. This can lead to entrepreneurs, especially those first starting out, making some crucial marketing mistakes.
To help you avoid trouble, 15 members of Forbes Business Council, below, discuss some key marketing mistakes they’ve observed among entrepreneurs, from casting too wide a net to waiting to craft the “perfect” campaign. Read on to learn how these common mistakes could end up costing your business time and other resources.