Forbes Council Posts

Monday, April 27, 2020

Marketing Your Estate Planning Firm In The Digital Age

These days, everything is on the internet. According to its latest survey, Google alone gets 70,000 searches per second, and with 90% of the search engine market share, it’s easy to infer that most, if not all, get their information and answers off the web.

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Wednesday, March 11, 2020

How To Choose An Estate Planning Lawyer

The do-it-yourself, or DIY, mentality is a common concept for people to save time, money and resources. More and more people know exactly what they want and would rather do it themselves instead of paying an outside contractor to try to get it as close to their vision as possible.

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Wednesday, January 22, 2020

Podcasts And Livestreams: 15 Ways You Build Your Brand Without Being Promotional

If you want to attract and retain customers, you’ll have to offer them something valuable. For instance, easily digestible content like podcasts and livestreams are great ways to raise awareness about your brand. However, you don’t want to be too salesy or promotional—otherwise, you risk turning consumers off to your company altogether.

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Friday, January 17, 2020

15 Common Marketing Mistakes Entrepreneurs Should Avoid

Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. This can lead to entrepreneurs, especially those first starting out, making some crucial marketing mistakes.

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Monday, January 13, 2020

13 Crucial Business Tasks To Do During The Start Of A New Year

The new year is here, and along with it comes an influx of new goals, resolutions and intentions. To achieve growth in the year ahead, there are a few crucial things small businesses can do in January to set themselves up for success.

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Monday, December 30, 2019

Why Business Owners Should Think About Estate Planning Sooner Than Later

Running and owning a business is just like raising a child: Both are investments in the future and both require a lot of time, resources and effort to raise successfully. One can argue that you would treat your business like you'd treat a child; you'd want it to succeed even after you've passed on or retired.

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Thursday, December 26, 2019

16 Effective Ways To Encourage Strong Team Relationships

Businesses tend to operate better when the people on the team have strong bonds with each other. As a manager, it's your responsibility to empower your team members to connect with each other and forge relationships that encourage smooth and successful collaboration in the workplace.

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Monday, October 21, 2019

13 Effective Techniques For Writing Catchier, More Memorable Copy

Brand writers need their copy to connect with their audience. To do this, their message has to be clear, concise and most importantly, entertaining. The audience for a brand's message is bombarded with so many competing images and words that a writer needs to develop killer copy that will remain in the reader's mind for a long time.

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Tuesday, October 1, 2019

Seven Industry Trends To Watch In The Next Few Years

As technology continues to rapidly develop, businesses need to stay on top of change and adapt just as quickly in order to remain relevant and in touch with their audiences. Part of this process is looking ahead, in order to figure out which developments or new approaches are going to have a strong impact on how business is done.

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Thursday, September 5, 2019

Six Crucial Aspects Of Rebranding You Need To Get Right

When you first started your business, you might have had a different vision for it than you do now. This is not uncommon—businesses often evolve over time and change certain elements of their identity, including their name, logo design or even their product or service offerings.

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